Once again, Infillion is proud to announce a successful lineup of honors in the annual IAC Awards, a competition that has been honoring digital ad development since the early days of internet advertising. This year, 15 of our campaigns were honored – a new record for our company.
And this year’s winning campaigns were more diverse than ever, showing off Infillion’s scope of innovation across screens. They range from an ad for Nissan that made the jump from CTV to mobile as it turned users’ phones into remote controls, to a quirky game for Smucker’s Uncrustables that won Best Of Show in the Online Ad category.
We also won our first IAC Award ever in the Integrated Ad Campaign category, with an activation for Unilever’s Liquid I.V. brand in collaboration with agency Tinuiti and creative shop Kollectiff. This campaign used our InStadium network to bring an innovative augmented reality experience to Major League Baseball games, supplemented with TrueX ads on streaming TV and NeXt rich media ads that were retargeted to baseball game attendees with our first-party foot traffic measurement technology. It’s a true hallmark of Infillion’s ability to create bespoke media and creative strategies for our clients.
Here’s our full list of winners, and you can learn more about the campaigns and creative on the IAC website:
America’s Navy
In collaboration with Wavemaker
Best Education Online Ad, Best Employment Online Ad
Audible
In collaboration with Wavemaker
Best Leisure Online Ad, Best Media Online Ad
Con Edison
In collaboration with Assembly Global + Code and Theory
Best Energy Online Ad, Best Regional Online Ad
Cutwater
In collaboration with Starcom
Best Beverage Online Ad
Explore Asheville
In collaboration with MMGY
Best Travel Online Ad
Great Wolf Lodge
In collaboration with Horizon Media
Best Family Online Ad
Intel
In collaboration with Carat
Best Computer: Hardware Online Ad
Liquid I.V.
In collaboration with Tinuiti + Kollectiff
Best Beverage Integrated Ad Campaign
Metaphor: ReFantazio
In collaboration with Liquid Advertising
Best Entertainment Online Ad
Nissan Two-Screen Reveal
In collaboration with OMD
Best Automobile Online Ad, Best Mobile Online Ad
Peacock Paris Olympics
In collaboration with EssenceMediacom
Best Sports Online Ad
Qualcomm
In collaboration with GreenLight + Moontide
Best B2B Online Ad
Uncrustables
In collaboration with Zenith
Best Food Online Ad, Best Of Show Online Ad
U.S. Air Force
In collaboration with GSD&M
Best Military Online Ad
Wind Creek Bethlehem
In collaboration with Horizon Media
Best Hotel & Lodging Online Ad
Interested in getting your own ad creative into the winners’ circle? Infillion would love to work with you. Reach out today.
