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Voodoo Music + Arts Experience, Gimbal, Inc. and TouchTunes Join Forces To Give Attendees Proximity Engagement Rewards and Offers at Locations Throughout the Gulf Region

by | Oct 30, 2015

SAN DIEGO – Oct. 29, 2015 – The 2015 Voodoo Music + Arts Experience has already ignited Halloween weekend at City Park in New Orleans, especially for fans using the Voodoo mobile app that visit TouchTunes locations throughout the festival. Their rewards will extend far beyond the incredible performances at this weekend’s festival.
Voodoo Music + Arts Experience has partnered with Gimbal, the leading enterprise-class mobile engagement and location intelligence platform, and TouchTunes to activate mobile app users checking into thousands of locations across the Gulf Region. The program is in addition to Voodoo mobile app users’ enhanced experience on-site at the festival utilizing the Eventbase event app platform and Gimbal beacon technology.

“We are excited to partner with LiveNation and TouchTunes to further enhance the mobile app experience for Voodoo fans both at the festival and in nearby bars and restaurants,” said Brian Dunphy, SVP of Business Development for Gimbal. “Fans will be delivered timely and relevant content surrounding the event and activities to keep them informed and engaged at this epic event.”

TouchTunes mobile app users will receive two free credits that allow them to search TouchTunes expansive music catalog to play music in thousands of venues across the Gulf Region. In addition, TouchTunes and Voodoo are providing Voodoo app users with the chance to win 2016 Voodoo credentials along with 300 TouchTunes music credits redeemable at any TouchTunes venue.

“TouchTunes is excited to partner with Gimbal and Voodoo to deliver innovative music experiences to both TouchTunes and Voodoo app users,” said Arjun Reddy, Head of Business Development, TouchTunes. “We are passionate about enhancing the in-venue experience for our users, and we are excited that our extensive network of beacon-enabled locations in the Gulf South allows us to do so.”

Voodoo runs throughout this weekend (Friday, Oct. 30 – Sunday, Nov. 1) and features some of the biggest music acts in the country who are converging on City Park’s Festival Grounds in New Orleans for a weekend of music, food and celebration. At the Voodoo Music + Arts Experience, mobile app users will experience rich, contextually relevant information at the right time and place. Festival goers will be alerted of the day’s activities, upcoming musical performances, and receive special offers and deals throughout the venue from event sponsors.

“The team at the Voodoo Music + Arts Experience understands the power of mobile and proximity marketing as an important component in communicating with fans of our event,” said Stephan Rehage, founder of Voodoo Music + Arts Festival. “As a leader in the deployment of technology at festivals, Voodoo constantly searches for ways that will allow us to enhance the fan experience and truly make it unique and memorable. Voodoo’s program with Gimbal and TouchTunes provides us a way to do just that.”

Initially developed within Qualcomm, Gimbal continues to innovate new ways to bridge the physical and digital worlds and transform how mobile users interact with their physical environments. Gimbal has earned TRUSTe certification for consumer controlled privacy and is an advisory board member of the Future of Privacy Forum.

 

About Voodoo Music + Arts Festival

Over the past 16 years, the VOODOO MUSIC + ARTS EXPERIENCE has become renowned for its eclectic, multi-genre line-up. This year’s festival will once again continue that tradition with a billing that includes some of the best talent from the world of Rock, Hip-Hop, Metal, Dance, Indie, Rap, Alt-Country and more. The full 2015 VOODOO MUSIC + ARTS EXPERIENCE daily line-up is below. In addition to groundbreaking music artists, the festival also showcases massive interactive art installations, rich local cuisine, a French Market-styled vendor village and culture inspired by the historic city of New Orleans.  For more information, visit: www.worshipthemusic.com

 

About TouchTunes

TouchTunes is the largest in-venue interactive music and entertainment platform, featured in over 71,000 bars and restaurants across North America and Europe. TouchTunes’ platform provides location-based digital solutions that encourage social interactions through shared experiences. Music is at the core of TouchTunes’ experience with millions of songs played daily across the network and a mobile app that lets users find nearby jukebox locations, create playlists, and control the music in-venue directly from their phone. The mobile app is available on the iOS and Android platforms and has been downloaded over 4 million times. TouchTunes’ award-winning products and services also include an integrated photo booth, the first fully licensed commercial karaoke system and an interactive TV messaging and engagement solution. Attract Media, a division of TouchTunes, is a highly scalable digital out-of-home activation platform that provides targeted advertising and promotional opportunities for consumer brands. TouchTunes is headquartered in New York City, with offices in Chicago, Montreal and London.

 

About Gimbal, Inc.
Gimbal, Inc. is connecting enterprises with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.infillion.wpengine.com for more information.

 

MEDIA CONTACTS:

Keri Danielski, Gimbal | press@gimbal.com

Vicki Saunders, 212.991.6540, vsaunders@touchtunes.com