University of Wisconsin Athletics Partners with YinzCam and Gimbal to Deliver Unique Mobile Fan Experiences at Home and on the Road

by | Aug 31, 2015

MADISON, WI – Aug. 31, 2015 ‐‐ The University of Wisconsin Athletic Department has partnered with YinzCam, Inc. the leading developer of mobile interactive in‐game sports technology applications, and Gimbal, Inc., the leader in location and proximity‐based mobile engagement, to deliver cutting‐edge interactive game day experiences not only at home venues, including Camp Randall Stadium and the Kohl Center, but also on the road beginning with the football season opener in Dallas, the Advocare Kick‐ Off Classic Sept. 5.

YinzCam, Inc., the developer of the official Wisconsin Badgers Game Day app, will provide a number of features (stats, roster, schedule, breaking news, etc), along with first‐of‐its‐kind mobile experiences in the college game‐day space. As a first, the Wisconsin Badgers Game Day app will provide video of different camera angles for multiple sports and multiple venues, from both Camp Randall Stadium and the Kohl Center. As a first for YinzCam in the college mobile space, the Badgers Game Day app uses Gimbal proximity beacons with Apple’s iBeacon technology and Gimbal geofences to push highly relevant location‐based notifications to Badger fans via their mobile devices. At this year’s season opener in Dallas, Badger fans will be welcomed to Dallas with engaging mobile content.

“We are excited to partner with YinzCam and Gimbal to debut so many innovations in the college game‐ day mobile experience,” said Justin Doherty, senior associate athletic director of External Relations at the University of Wisconsin Athletic Department. “Fans will be able to remain connected to their Wisconsin Badgers through our Game Day app, and with the rich range of features for content and convenience, the Badgers fan will be able to enjoy a unique experience inside and outside our venues, both for home and away games.”

At Camp Randall Stadium and the Kohl Center, Gimbal and YinzCam have worked together to implement proximity beacon technology to give fans a comprehensive, mobile location‐aware experience. Fans who elect to opt‐in to receive push notifications via the Badgers app will receive notifications that are tailored specifically to their physical location, activities, time and personal interests while inside Camp Randall and Kohl Center for Badger games.
“We want to create the very best fan experience for Badger fans, whether on the road during the football season, or while attending games at home on campus,” said Ben Fraser, Director of External Engagement at the University of Wisconsin Athletic Department. “By giving fans the option to receive push notifications through the Badgers Game Day app, they can enjoy a personalized, interactive experience.”

“We are excited to work with the University of Wisconsin to personalize the fan experience like never before,” said Kevin Hunter, chief operating officer of Gimbal, Inc. “We know how passionate Badger fans are and Gimbal provides the very latest in mobile context awareness and proximity technology to allow the University of Wisconsin to deliver an experience that is second to none for its fans.”

“The University of Wisconsin is dedicated to delivering a first‐class fan experience and is pushing the envelope in terms of innovating the college game‐day experience,” said Priya Narasimhan, CEO & Founder, YinzCam, Inc. “Fans with the Badgers Game Day app will be able to stay connected with real‐ time stats, scores, news, alerts from the Badgers wherever they are, and will be able to take advantage of proximity technology at various locations. We are simply proud that the University of Wisconsin chose to work with us.”

About YinzCam, Inc.
YinzCam, Inc., the leader in mobile sports experiences, provides the native iOS, Android, Kindle and Windows Phone mobile applications of 140+ professional sports teams and venues worldwide, spanning clients in the NFL, NBA, NHL, CFL, MLS, NCAA, the Australian National Rugby League (NRL) and the Australian Football League (AFL). With its roots in Carnegie Mellon University, YinzCam has prided itself on developing and launching innovative technology and products that power a unique mobile fan experience in the industry. YinzCam is designated as an “Official NBA Team Mobile App Provider” and an “Official NFL In‐Stadium Handheld Technology Provider,” with the ability to provide fans with the NFL RedZone channel and other unique content on mobile devices within NFL stadiums. For more information, visit

About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading‐edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit for more information.

Press Contacts: 

Keri Danielski, Gimbal

Priya Narasimhan, YinzCam, Inc.

Gimbal is a trademark of Gimbal, Inc. iBeacon is a trademark of Apple. Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.