“Uber for Alcohol” Startup Drizly Teams with The Mobile Majority

by | Dec 10, 2014

The Mobile Majority is happy to announce that they have partnered up with Drizly, a technology company powering fast, convenient beer, wine and liquor delivery for consumers and businesses across the U.S. Other partners include MillerCoors, Distiller, Foursquare, Button, and xAd.


Today, Drizly released its API and developer platform, the first of its kind, which allow alcohol e-commerce for social networks, brands, and publishers alike. Using the API allows convenient, responsible alcohol delivery from within consumer media apps and experiences, all while remaining 3-tier compliant. All purchases will be delivered to the user’s home address within an hour.

The Mobile Majority’s comprehensive mobile marketing platform will provide the support for delivering ad media for this ground-breaking, cross-platform turnkey delivery service. Partners with Drizly can easily customize the API’s infrastructure for their own campaigns and branding opportunities. Use of The Mobile Majority’s ad platform will take specified ad delivery for liquor and beer companies to the next level with its existing user base of 225 million US adults, unrivaled geolocation capabilities, AudienceArchitect and RealMatch.

For example, Drizly and MillerCoors have teamed up to kick off the launch with a promotion that offers free delivery for a limited time of its Miller Lite 12- and 24-packs. This is the first time an American brewery has teamed up with an e-commerce company, and signals a big shift in the way consumers are purchasing using mobile.

“The Drizly API provides everything a 3rd party needs to integrate the opportunity of alcohol e-commerce in a fully-compliant, responsible way. By solving for these issues, we’ve unlocked a huge business opportunity for our partners.”

– Nick Rellas, co-founder and CEO of Drizly, shared his opinion on opening the API to its partners.

From Drizly’s site:
“Drizly is the fastest, most convenient way for consumers of legal drinking age to get beer, wine and liquor delivered. Users simply download the free app to their smartphone (iPhone and Android) or log on to www.drizly.com, and are instantly given access to thousands of products through Drizly’s retail partner network, all at the same price as in the store. With a few taps of the finger, the consumer’s beverages of choice are delivered in 20-40 minutes, or can be scheduled for a later time and date.”

Read more about Drizly’s API release here.