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TouchTunes Announces New Interactive DOOH Advertising Platform

by | Apr 15, 2015

TouchTunes has announced the official launch of Attract Media, a new digital out-of-home activation platform for advertisers and publishers to connect with millennial consumers in more than 60,000 social venues nationwide. The announcement is the next step in the in-venue music and entertainment network’s evolution to create what the company describes as “an unprecedented level of interaction between brands and consumers.”

According to the company, Attract Media’s cross screen platform serves to both amplify messaging and activate consumers via:

  • TVs: video and display advertising, publisher content and real-time social feeds
  • Mobile Proximity: targeted, hyper-local push messaging
  • Digital Jukeboxes: dynamic full-screen video and custom, interactive display experiences

“The digital out-of-home category is a fast-growing market as it provides advertisers with highly compelling, interactive formats to engage consumers,” said Jim Wilson, chief operating officer at New York-based TouchTunes. “With Attract Media, we are transforming the way marketers can leverage digital screens in-venue as an activation platform by integrating mobile, social, proximity and other technologies.”

“Attract Media’s ecosystem showcases an opportunity for brands to leverage businesses with beacon-enabled technology to deliver relevant engagements to interested consumers at the right time,” added Kevin Hunter, COO of Gimbal, a leader in location and proximity-based mobile engagement and Attract Media’s proximity partner.

Attract Media also recently partnered with Universal Pictures to promote the film “Fifty Shades of Grey.” Using Attract Media’s screens, consumers across the country could view the film’s trailer, swipe through an interactive photo gallery and play music from the soundtrack in-venue. Other advertisers have included Coors Light and Jack Daniel’s Tennessee Honey.

“We’re proud to open up our platform’s massive footprint not only to digital advertisers, but also to publishers eager to drive incremental utility, engagement and revenue streams,” said Mike Coppola, vice president of media & advertising at TouchTunes. “To date, we have engaged with top tier publishers like Thrillist Media Group, Foursquare and The Chive to connect their content to our valuable audience.”

According to the company, advertising demand for Attract Media’s capabilities continues to grow from buyers, including WPP’s Kinetic, who accesses Attract Media’s inventory directly, as well as programmatically through its exchange.

“Attract Media’s TV initiative is what the market is looking for — video alongside compelling content in a millennial-rich environment,” said Mike Gamaroff, head of innovation at Kinetic Worldwide. “We’re excited to continue our partnership with them and engage more interactively with a growing audience.”