As a marketer, a large part of my job revolves around the education of my industry – which can be a somewhat daunting task if your industry is the always-changing field of mobile advertising technology.
It can happen pretty fast. Either there’s some new acronym I don’t have a clue about or an age-old concept that’s appended with new information. It never ends.
In other words, I sometimes (edit: frequently) need help. When I do, I often turn to the many great mobile advertising blogs that can be found on the Internet.
In order to produce great content, you have to read great content.
So instead of keeping them to myself, I thought I’d share some of the best blogs I’ve encountered in the hopes that they may help you, just as they’ve helped me time and time again.
The Avocarrot blog is one primarily aimed at app developers, which at first glance may seem irrelevant to anyone on the demand side of things. However, I’d argue that much of their content educates on how mobile apps, specifically through the use of native advertising, can be a highly effective advertising tool regardless of which side you fall on. Also, their clean and intuitive interface doesn’t hurt.
InMobi is one of the larger mobile players in the international space, and as such their content is robust and well branded. I personally love how “people-focused” their posts are, often piercing the heart of why we advertise in the first place: to engage with the human beings behind the tech.
The Digital Marketing Blog from mobileStorm is a great resource is you’re looking for reports, analysis, and other kinds of data-driven details about the mobile ecosystem. They effectively highlight the available resources and research from the web, and annotate it with their own articulate commentary.
The Admonsters blog is awesome. Each piece of content is well-written, topical, and drips with personality. And there’s loads of it, covering everything from viewability and ad fraud to ad operations and programmatic buying. I can’t recommend the AdMonsters’ team enough.
Mobile Marketing Magazine
If you asked me why I would recommend reading the Mobile Marketing Magazine, my answer would basically boil down to this: creating content is what they do – and they’re good at it. And they probably know it. Enough said.
AdExchanger is another well-known source of content and insight in the digital advertising space. Perhaps my favorite feature is their reoccuring series of posts written by well-respected members of the digital advertising community, including “Data-Driven Thinking” and “Marketer’s Note.”
MobileGroove, as the title of the site suggests, is everything mobile – which always makes me very happy to see. The site is led by Peggy Anne Salz, who is an accomplished writer in her own right. She’s had numerous books and articles about the mobile ecosystem published with great success.
The wide variety of content on Adotas speaks to its versatility. On their site, you’ll find blog posts, videos, infographics, reader polls, information about events, reports, whitepapers, news updates, and a lot more. I think that really speaks for itself.
Ad Ops Insider
Another blog directed more at those of you knee-deep in running your own advertising campaigns, Ad Ops Insider is an impressive resource – especially considering its run by one man: Ben Kneen. Many of his posts are very tutorial in nature, effectively combining both visual and written “how-to” instruction.
The Marketing Scope
I want to call The Marketing Scope a “catch-all” for content, but in the best way possible. If you hover over their list of topics, you’ll see an impressive array of subject matter. So while you may certainly go to them for your advertising needs, you will leave with a well-rounded education for all your marketing efforts – like SEO and graphic design, for example.