Leveraging the power of location data to create highly personalized journeys Many marketers today struggle with the prospect of providing more personalized, contextually relevant experiences to their brand’s consumers. Fortunately, location-based technology serves as...
Technology company acquires new media asset, applies location data for improved campaign results # # # For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – January 7, 2019 — Gimbal...
Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management...
Location Intelligence & Mobile Engagement Enhance the Financial Services Consumer Experience The digital and mobile revolution has touched every industry, and shifted the ways consumers expect to be interacted with. The Financial Services Industry as a whole has...
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