The Future of OOH Advertising
In venues, on street corners, transit, roadside and many other locations, out-of-home (OOH) media is ubiquitous, enabling advertisers to engage consumers as they go about their daily lives.
This whitepaper outlines the enormous potential of MOHBE (Mobile + OOH, powered by
beacons) for advertisers, mobile app publishers, and OOH media properties, covering the
following key topics:
- Industry leaders’ perspectives on OOH, mobile and beacons
- Primer on what beacons are and how they work
- 5 stages of mobile, beacon and OOH integration
- Why OOH stands out in a crowded media landscape
- How advertisers, mobile app partners and OOH media can capitalize on the opportunity
- Challenges advertisers and the OOH ecosystem must address
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