PLAYBILL® Launches Playbill Passport the First-Ever Mobile Companion to Broadway Playbill Programs

by | Jan 6, 2016

NEW YORK, Jan. 6, 2016 – Playbill Inc., the publisher of the iconic program exclusively servicing all Broadway theatres, announces the launch of its first-ever app called Playbill Passport, a mobile, interactive companion to the classic Playbill magazine.

Playbill has partnered with digital development company Broadway Voice to create Playbill Passport, a state-of-the-art media platform that uses Gimbal’s location and proximity-technology to engage Broadway audiences when they are in the theatre, before the show, during intermission and after the curtain comes down. Inside the theatre, users can simply scan their Playbill cover to access premium content about the show they are seeing and the experiences both inside and outside the theatre that are available to them.

“Playbill Passport allows us to expand on the services we’ve been offering to Broadway audiences for over 130 years,” says Philip Birsh, President and CEO of Playbill. “Broadway just had its best-attended and highest-grossing year to date. We are in the midst of an exciting theatrical renaissance. Times Square is booming with new businesses, thousands of offerings and no real touchstone to maximize the experience. Theatregoers have come to rely on their Playbill and the information therein for over a century. Playbill Passport will expand on that service by giving audiences a way to learn and interact with the show they are seeing, attend other shows of interest, obtain practical theatre-related information, use discounts and take advantage of all Times Square has to offer.”

Broadway Voice’s new technology integrates and utilizes Urban Airship’s mobile engagement platform in combination with Gimbal location triggers to greet theatregoers as they enter a theatre and provide personalized content that each theatregoer will find engaging based on their interests. Inside, users will have access to essential practical information about the show they’re seeing (running time, intermission, concession and other services available in the theatre, etc.); myriad premium content about the show, its players and creators including photos, videos, social properties and more; planning tools to find the perfect post-show destination; and an opportunity to digitally archive theatergoing memories—pictures too!—to share on all social platforms.

Playbill Passport is also designed to service those planning their upcoming theatre experiences providing ticketing information, reservation services for restaurants and attractions nearby and more.

Playbill Passport is currently available in the An Android edition will be launched in 2016.
If you are interested in Playbill Passport, you can see a live demonstration at the Gimbal booth (81)517 in the APPNATION VII Pavilion, Hall G Sands Expo Center at CES.

Since its inception in 1884, PLAYBILL has become synonymous with the legitimate theatre and is an internationally known trademark and symbol of the arts. Playbill Magazine, which can be found in theatres and classical arts venues throughout the country, proudly serves every Broadway house as well as the country’s most prestigious fine arts institutions, including Lincoln Center, Carnegie Hall and the Kennedy Center. In 2016 Playbill presses will roll out 3.5 million programs monthly for nearly 100 theatres in 24 cities. was established in 1994, and has since grown to become the leading source of theatre information on the web and has expanded to a suite of online offerings including Playbill Vault, Playbill EDU, Playbillder, and more. A site-wide redesign is schedule to be unveiled this month. Visit for more information.

Broadway Voice is a technology media company that provides state-of-the-art mobile solutions to the live theatre industry. Using a complete suite of integrated technologies for Apple iOS and Google Android, Broadway Voice seeks to engage Broadway theatergoers in an amazing, social infotainment experience creating a one-of-a-kind, and all immersive, contextual and personal mobile interaction that drives significant social engagement and entirely changes how audiences view live theatre. Visit for more information.

Media Contact:
Anhthu Nguyen
Broadway Voice Inc