Gimbal, Inc. Broadens its Platform with the Acquisition of Phigital’s Rich Mobile Experience Capabilities

by | Oct 15, 2015

SAN DIEGO – Oct. 15, 2015 – Gimbal, Inc., the leading enterprise-class mobile engagement and location intelligence platform, today announced the acquisition of Phigital’s rich mobile experience suite. This added functionality will enable the intuitive assembly, sequencing and delivery of rich mobile user location-based experiences at enterprise scale. Gimbal is responding to customers’ requests to be able to directly and quickly create compelling location and proximity-triggered user experiences.

With this addition, Gimbal further enhances the ability of mobile apps to offer rich, contextually relevant experiences at the right time and place, increasing user engagement, brand loyalty and conversions.

“Consumers increasingly expect stimulating mobile experiences that are tailored to their preferences and informed by their physical context. As these location and proximity-triggered experiences are becoming mainstream, customers want the ability to create such experiences directly and easily, on the fly,” said Jeff Russakow, CEO of Gimbal. “Gimbal’s expertise in macro- and micro- location, combined with Phigital’s rich experience platform, further solidifies our position as the industry-defining platform for location-relevant mobile engagement.”

“Phigital was founded with the vision to provide brands and advertisers with a full creative suite for building and orchestrating more engaging consumer experiences through mobile and connected devices,” said Paul Cheng, co-founder and CEO of Phigital. “Incorporating the Phigital capabilities into Gimbal’s leading location and proximity platform creates a powerful end-to-end solution for delivering rich content at the right time and place. We are very excited to join the Gimbal team.”

Gimbal will continue to partner with mobile engagement solution providers and other content management systems across the ecosystem to meet the diverse needs of customers.

“We have been working closely with Gimbal to power rich location- and proximity-based experiences for the world’s largest brands,” said Mike Musson, SVP of strategy and business development, Urban Airship. “We see increased value in Gimbal enhancing its platform to include more experiential content capabilities and will continue to offer Urban Airship and Gimbal’s combined solution for marquee brands seeking the broadest, best-in-class mobile engagement capabilities inside and outside of physical venues and apps.”

Initially developed within Qualcomm, Gimbal continues to innovate new ways to bridge the physical and digital worlds and transform how mobile users interact with their physical environments. Gimbal has earned TRUSTe certification for consumer controlled privacy and is an advisory board member of the Future of Privacy Forum.

About Gimbal, Inc.
Gimbal, Inc. is connecting enterprises with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit for more information.

Keri Danielski, Gimbal |

Gimbal is a trademark of Gimbal, Inc. Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.