Accountability dictates process, which ultimately drives culture. Without proper accountability, process falters and the entire ecosystem is plunged into a culture of chaos.
“You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can’t just change the culture, you have to change the system.”
-Eric Ries, Entrepreneur
At The Mobile Majority, we take accountability very seriously.
We understand that the digital advertising ecosystem is first and foremost a community of partners – a symbiotic collective of advertisers, publishers, and technology platform providers who operate through a system based on reliability and trust.
Great Power, Great Responsibility
Accountability has never been more important than it is today. Consumers now digest the kinds of media they want, how they want, when they want it. It’s an evolution that presents unparalleled opportunity for advertisers, publishers, and vendors alike.
This also places an enormous responsibility on all those parties to act with integrity and trust.
Data now comes from all angles, including that from smartphone-armed users as well as big data integrated ad tech providers. It can be a confusing network of information that, if not properly measured and reported, can lead to disastrous breakdowns.
Joining the Digital Advisory Committee
That’s why we are excited to announce that our Founder and CEO, Rob Emrich, is joining the Alliance for Audited Media (AAM) Digital Advisory Committee.
Both the nomination and participation speaks to The Mobile Majority’s commitment to ensuring accountability across the entire ad tech ecosystem.
The fact is, no one can work in a silo. There has to be buy in from every side of the advertising transaction. The AAM is a non-profit industry body founded by the Association of National Advertisers to ensure media transparency and trust. It is dedicated to ensuring all parties work together with confidence, using third-party data, systems and processes that have been verified to industry guidelines.
With that in mind, it is imperative that The Mobile Majority adhere to these vital industry guidelines. That is why the Mobile Majority is currently undergoing an AAM audit against IAB guidelines for ad impressions and clicks. It is an opportunity we don’t take lightly.
Rob’s inclusion on the advisory committee serves as a testament to the AAM’s unique configuration. Every member has a stake in the organization because each acts as a direct representative for their industry.
As a member, Rob can speak on behalf of The Mobile Majority – as well as the greater ad tech industry. But he can also work with other industry experts across all divisions, to help advise on effective auditing guidelines that best serve the industry because it is created directly by the industry.
That is the Alliance for Audited Media’s advantage. And this is The Mobile Majority’s opportunity, to take a resolute stance on creating a culture of accountability and transparency across all media.