The Convergence of Mobile Media and Location Intelligence
December 5, 2016 – Los Angeles, California
The Mobile Majority, a data monetization and mobile media execution solution today announced that it has acquired Gimbal, the leading enterprise-grade mobile engagement and location intelligence platform used by some of the world’s largest brands, retailers, advertisers, venues, and out-of-home (OOH) networks.
Gimbal’s sophisticated location services infrastructure and data will help The Mobile Majority’s clients and partners create more contextual mobile advertising, stronger audience targeting capabilities, better measurement, and true offline-to-online attribution.
Gimbal was incubated inside Qualcomm Incorporated starting in April 2010 and began developing two new emerging mobile businesses and products: a geofencing and contextual awareness platform and a secure BLE beacon solution. In June 2012, the enterprise-grade SDK was released, and Gimbal was established as a private company in mid-2014.
“The acquisition of Gimbal is a massive step toward realizing the promise of relevant advertising” said Rob Emrich, CEO and founder of The Mobile Majority. “By combining Gimbal’s location software, hardware, and data with our media buying platform, we can further realize the potential of true 1-to-1 targeting and attribution. There are hundreds of companies in this space, but there are only a handful that control a critical mass of source data. This acquisition likely puts our company as the largest non-public source location data owner in the space.”
“Joining forces with The Mobile Majority will enable our customers and partners to access not just Gimbal’s engagement platform but a full-stack location advertising and data intelligence solution that offers new monetization opportunities,” said Chas Wurster, CTO of Gimbal.
“We are excited to join the fastest growing technology company in Los Angeles and proud to continue representing Southern California’s growing tech base.”
News of the acquisition follows The Mobile Majority’s acceptance of the Fastest Growing Tech Company award from the Los Angeles Business Journal only a month prior.
Additionally, the acquisition of Gimbal provides the combined company with new and advanced ways to monitor data in a market where the variety and richness of data are at a premium.
Specifically, Gimbal’s pre-existing relationships with many premium app publishers via SDK offer signals of intent that aren’t diluted or anonymized but in fact drawn directly from the source.
“By combining resources with Gimbal, The Mobile Majority’s audience data allows partners to create custom audience networks and reach extension solutions beyond the scale and accuracy of the walled gardens – driven by incredibly sophisticated location infrastructure, data-driven behavioral insights, and deterministic identity matching,” added Don Norton, GM of Channel Partnerships.
For more information on the acquisition, Gimbal’s continuing operations, and The Mobile Majority’s new offerings, visit infillion.wpengine.com/gimbal-acquisition-faq.
About The Mobile Majority
Based out of Santa Monica, California, The Mobile Majority is a mobile advertising solution that leverages a vertically-integrated technology stack built atop a sophisticated data infrastructure to enable advertisers, publishers, and media companies to serve the most efficient, effective, and targeted advertising in the world. Visit majority.co to learn more.
Initially incubated within Qualcomm Incorporated, and based out of San Diego, California, Gimbal’s platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage, and analyze location-first mobile experiences and data. Visit www.infillion.wpengine.com for more information.