Part of my job as a marketer is to teach you about the technology that powers the most advanced form of mobile advertising on the planet. And I hope that through continuous blog posts, ebooks, infographics, and videos, my team and I have been able to provide some insight into how things work around these parts.
However, what I don’t want to happen is that all this technology – these endless iterations of widgets and gizmos – bury the most important component of the advertising equation.
The people. Specifically, the consumer.
I believe that’s why we advertise in the first place, right?
So this latest report is for the people. We’ve entitled it the ‘2015 Mobile Consumer.’ Within its heft of nearly 50 pages, this report digs up the finest grains of detail about who today’s mobile consumers are, how they break down demographically, how they use their phones, the apps they like to use, the stories they like to tell, and the attitudes they often have.
It’s data driven, but designed to be readable and actionable. And of course, it’s free. Always.