Mobile Brand Advertising Platform Relaunches With New Authentication Product, Name, Series-B Funding

by | Jun 10, 2014

‘The Mobile Majority’ Debuts New Mobile Advertising Products, Announces $8M in Funding

Santa Monica, CA – June 10, 2014 – In an effort to better reflect its commitment to the evolving mobile advertising market, PaeDae, a premium mobile brand advertising platform, has changed its corporate identity to ‘The Mobile Majority.’  Additionally, the company will be launching an updated product suite, and is announcing an $8M Series B funding round.

Most recently, The Mobile Majority enjoyed significant success deploying major advertising campaigns for top brands across the consumer packaged goods, OTC pharmaceutical, banking and entertainment industries.  Under PaeDae, the company secured ad engagement rates over six times higher than the industry average by drawing consumers into digital rewards, purchase incentives and interactive mini-games.  The Mobile Majority will now be the only mobile advertising platform that allows brands to identify and target real consumers, validate impressions and ensure the universal delivery of any creative campaign.

Flagship Product for Brand Advertising

The company’s new flagship product, ‘AdKit’ acts as a container and ad framework that allows for universal, and validated ad delivery across different networks, and SDKs. This first-in-industry product directly addresses the issues of fraud and viewability that have prevented many brands from seeing ROI in their mobile investments.  Another proprietary solution, ‘AdScore’ proactively protects brands from mobile fraud, off-brand association and partial ad visibility. This is not a backwards looking audit of what went wrong in a campaign, but a forward looking metric of how well a particular ad unit will perform given its unique attributes. Collectively, the Mobile Majority’s new product suite hopes to usher new standards of transparency, engagement and visibility to clients looking to tap the growing potential in mobile brand advertising.

“Mobile advertising’s quality and creative standards are not sufficient,” said Rob Emrich, CEO of the Mobile Majority.  “With our latest launch, brands can tell their story using the powerful devices we all carry without the complexity of working with 20 different vendors or the inherent fraud that plagues our ecosystem.”

To accelerate the company’s new product, services and focus, the Mobile Majority also secured an $8M Series B funding round led by a newly minted, strategic venture partnership as well as previous investors that include 3G Capital, Ed Ojdana and others. For more information or to contact The Mobile Majority team, visit our website or reach the media contact below.

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The Mobile Majority is an award winning premium platform for mobile brand advertising.  By packaging genuine audiences, unrestricted creative and live measurement, The Mobile Majority platform provides brands with an unrivaled ability to influence modern, mobile consumers. Recent campaigns for industry leaders across the medical, banking, consumer product and entertainment markets have generated double-digit engagement rates, reached tens of millions of consumers and have driven significant purchase intent. Previously known as PaeDae, the team is led by veteran media executives and is headquartered in Santa Monica, CA with offices in New York and San Francisco.

Media Contact:
Matthew Russo
(800) 882-5216 ext. 523
matt@majority.co