The mobile advertising market is growing at a blistering speed, expected to top $100 billion globally by the end of next year.
The fact that 74.4% of it is controlled by five companies? That’s incredible.
These five behemoths are what we might call the “major players”. Everything they do, from the companies they acquire to the technologies they produce, sends tidal waves of change across the industry.
Who are they? What do they do? How do they stack up? Find out in our breakdown below.
Major Players of the Mobile Ad Market
Google is the predominant force in all mobile advertising, receiving over half of all mobile ad revenue in 2014. You might know them as the popular search engine, but Google has been acquiring mobile ad tech companies like clockwork to amass an impressive digital empire. From their in-house AdWords advertising service to subsidiaries like DoubleClick and AdMob, Google does it all.
No longer solely the internet plaything for college kids across campuses, Facebook’s reach is decidedly ubiquitous. As the leading social network worldwide, Facebook reaches over 1 billion people, making it the perfect place for advertisers to build their brand and run their ads. In recent years, Facebook has doubled down on mobile with the widespread use of the mobile Facebook app and the acquisition of the video advertising company, LiveRail.
Twitter is another one of the social media behemoths to take advantage of the digital advertising space. The micro-blogging, networking service offers mobile-friendly ad exposure in the form of bite-sized, 140 character “tweets”. Advertising counts for a majority of Twitter’s revenue, with brands and companies purchasing the right to promote their tweets targeted to specific users across multiple devices.
Does anyone even remember what a phonebook is? Anyone? No? Welp, another sacrifice to the Internet Gods I suppose. Its memory lives on, however, through YP, who effectively brings the old-world functionality of the phonebook’s yellow pages to mobile devices everywhere. Their popular YP app provides local marketing solutions to help businesses and brands grow their product and connect with consumers ready to buy.
The internet radio service, Pandora, offers a unique opportunity for brands wanting to connect with their audiences. Pandora boasts a 100% registered user base, allowing insight into not only consumers’ tastes and interests, but also their precise location. Sound is a powerful form of media that often accompanies us wherever we go. Pandora capitalizes on this with their impressive offering of targeted audio ads.
Mobile Ad Market Share
Courtesy of eMarketer, here’s the last three years in net mobile internet ad revenue worldwide.
As you can see, all the names on this list occupy the top five spots with Google taking an overwhelming majority of total ad revenue. However, it is interesting to note that Facebook has picked up considerable steam, growing into a strong contender at the number two spot.
Twitter has also gained some ground, while both Pandora and YP have begun to decline notably.
Launch Your Campaign
If these five players control so much of the mobile advertising ecosystem, how can you access it?
Luckily, The Mobile Majority integrates with both. To launch your campaign, click on the following buttons below and we’ll guide you through the process: