Integration allows marketers to engage customers anytime, anywhere, anyplace
SAN MATEO, Calif.; June 24, 2015 — Marketo, Inc. (NASDAQ: MKTO), today announced a strategic relationship and integration with Gimbal, Inc., the leader in location and proximity-based mobile engagement. Through this integration, marketers can better personalize their engagement and communicate with customers and prospects wherever they are with the use of mobile location technology.
Marketo will be hosting a live demonstration of this technology at Cannes Lions Data & Innovation Festival. On Thursday, June 25, from 10:54 to 11:04 a.m. in the Palais des Festivals, attendees will be able to see how Marketo is revolutionizing location-based marketing by leveraging powerful Gimbal technology in combination with marketing automation.
According to a recent report from the Economist Intelligence Unit on behalf of Marketo, 50 percent of nearly 500 senior-level marketers around the world cited real-time mobile personalized technology as one of the top trends set to shape the future of marketing. Bluetooth Low Energy beacon adoption is on the rise among retailers, while marketers in industries such as automotive, higher education, and technology are also looking to incorporate customer insights gleaned from micro-location into their mobile and marketing strategies.
Gimbal, currently a member of Marketo’s LaunchPoint™ partner ecosystem, is integrated into Marketo’s recently launched Mobile Marketing Engagement platform. The Gimbal platform provides marketers with valuable location information, which can be passed through the client’s engagement marketing engine, signaling next steps for marketers based on opt-in customer behavioral data.
“The future of marketing is centered on marketers’ ability to engage their customers everywhere. By teaming up with Gimbal, marketers now have access to both rich proximity data and customer behavioral data from Marketo so they can send the right message at the right time,” said Steve Sloan, senior vice president of partnerships and product strategy at Marketo. “By bringing mobile into a comprehensive marketing strategy, we are continuing to break down silos so marketers can demonstrate innovation and business impact on their organizations.”
“Gimbal’s location-aware technology combined with Marketo’s marketing automation will provide even more precise and relevant location-based mobile engagement,” said Kevin Hunter, chief operating officer, Gimbal. “Gimbal’s expertise in macro- and micro-location, combined with Marketo’s industry-leading marketing automation software will give marketers endless opportunities to interact with customers wherever they are based on location and proximity triggers.”
To learn more about this partnership, please visit http://launchpoint.marketo.com/gimbal-inc/1966-location-and-proximity-based-engagement/.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading BLE beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.infillion.wpengine.com for more information.