Gimbal and TapClicks Join Forces

by | Oct 9, 2019

New partnership delivers dwell-based attribution insights in real time

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For Immediate Release
PR Contact: Alexa Kiel, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com

LOS ANGELES, CA – October, 9 2019 — Gimbal, the leader in location-powered marketing and advertising solutions, and TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions, announced a partnership that enables marketers to access digital campaign performance in real time. Gimbal Analytics, a robust self-serve reporting dashboard, powered by TapClicks, visualizes the metrics marketers care most about including impressions, clicks, and full campaign flight overviews.

With Gimbal Analytics, marketers also get access to Arrival, Gimbal’s proprietary real-world attribution solution that not only measures store visits but also measures the duration (dwell time) of those visits and filters out walk-bys and employees for accurate visitation counts.

“Our partnership with TapClicks provides customers with self-serve access to reporting dashboards that go far beyond just impressions and clicks, uncovering the most detailed, data-rich view of consumer behavior after ad exposure,” said Matthew Russo, CMO of Gimbal.

By showcasing campaign activity in real time, customers can gather insights on performance instantly and shift budget allocations accordingly, rather than waiting for the campaign to end,” Russo continued.

“Gimbal provides deep visibility into location data that plugs a major attribution gap in mapping omnichannel customer journeys,” said Noah Jacobson, Sr. Vice President Strategy and Business Development, TapClicks. “Our combined solution will offer easy access to real-time performance data to ensure the optimization of all marketing channels – location-driven and beyond – to create sustained campaign success.”

Gone are the days where marketers run a campaign and receive a report when it wraps. With Gimbal Analytics, powered by TapClicks, marketers can analyze performance at any point during the campaign and optimize for greater impact.

Read the official announcement here.

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