Mobile advertising continues to progress at a breakneck pace.
The viewability debate rages on while organizations create a Wild West of differing viewability standards. New forms of media present themselves before the court of public opinion to be tried and sentenced. The latest technologies are released, beseeching new users from every corner of the web to hop on now or risk becoming (gasp) out of touch.
In short, there’s a lot going on.
So much so that we’ve been working for months now to help you keep up. It’s all a part of our plan to provide continuous and comprehensive mobile ad tech coverage.
All of that effort has led to this: the release of our Mobile Advertising 101, a free two-part guide designed to place all of that coverage right at your fingertips.
Oh, and be sure to grab a seat in a comfy chair. Combined, it’s over 70 pages of content.