Technology & Engineering Archives

Hacking Innovation & Engineering Solutions

by Liz Weinsten | Feb 14, 2018 | Technology & Engineering

“Surround yourself with the dreamers, and the doers, the believers, and thinkers…” Not to cut off the rest of Edmund Lee’s quote, but that pretty much sums up our team at Gimbal. We recently put together an internal hackathon where our developers and engineers got to...

The Cost of Mobile Fighting Ad Fraud: Manual vs. Programmatic

by Samuel Tam | Sep 1, 2017 | Resources, Technology & Engineering

Back in August of 2016 at the beginning of a heavy political advertising season, the Ad Operations team at Gimbal started receiving consistent complaints from one of our partners regarding questionable placements coming up in their performance reports on a campaign we...

All-Nighter: South LA Teens Code the Night Away With Our Engineers

by Shatara Ford | Aug 25, 2016 | Philanthropy, Technology & Engineering

Last month, as part of its continued commitment to community involvement and thought leadership, The Mobile Majority (TMM) hosted an all-night coding session for the Summer Coding Leadership Academy. The Summer Coding Summer Academy is run by Teens Exploring...

The History and Evolution of Mobile Advertising

by Natalie Lynn | Mar 10, 2016 | Industry Trends, Mobile Advertising, Technology & Engineering

Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released less than 10 years ago), it seems as if mobile ads have been popping up on our...

How We Completed a 5 Day Design Sprint in 3 (and Avoided Near Disaster)

by Michael Sueoka | Oct 29, 2015 | Startups, Technology & Engineering

At Gimbal, we help brands gain exposure through mobile advertising. As most of us know, the mobile advertising industry is growing fast. Running a single mobile campaign today will have you working with up to 12 different vendors, and managing all of them is a time...

The Future of the Mobile Tracking Pixel

by Marcelo Wiermann | Mar 25, 2015 | Technology & Engineering

The Mobile Majority has been shifting focus over the past two years from reward based ads to creating an end-to-end, programmatic mobile advertising network focused on audience targeting. A pixel is the smallest unit that can be used to represent an image in your...

Mobile Viewability & Big Data

by Marcelo Wiermann | Feb 23, 2015 | Mobile Advertising, Technology & Engineering

The technology world is taken by buzzwords: cloud computing, NoSQL, platform as a service. And of course, big data. This particular buzzword usually refers to the massive amounts of data created and ingested by companies like Google or Apple and, when the interlocutor...