Out-Of-Home Media Archives

Marrying LED Display with Beacons: Understanding the Customer

by Gimbal, Inc. | Aug 8, 2016 | Out-Of-Home Media

Marrying LED Display with Beacons: Understanding the Customer Retailers and other consumer-facing businesses are just starting to get their heads around utilizing beacon technology and other location-sensing technologies to reach their customers at a particular time...

NFC vs. BLE – Which is Right for You?

by Gimbal, Inc. | Jul 18, 2016 | Hospitality, Out-Of-Home Media, Retail, Venues & Events

Near Field Communication (NFC) and Bluetooth Low Energy (BLE); both are two of the leading technologies powering modern services in our smartphones, yet they are designed with very different user experiences in mind. If you are in the process of recreating your mobile...

Using Gimbal to Maximize Enterprise Locations

by Gimbal, Inc. | May 13, 2016 | Hospitality, Out-Of-Home Media, Retail, Venues & Events

We are at an inflection point in our industry- ripe for explosion and the path towards ubiquity. In the not too distant future, location solutions will be as common for enterprises as having a web domain and email marketing program. While location technologies (e.g.,...

Beacon Security – Why It Matters

by Gimbal, Inc. | May 4, 2016 | Hospitality, Out-Of-Home Media, Retail, Venues & Events

We recently announced support for Eddystone-EID (Ephemeral ID), which provides beacon owners with a secure option for transmitting beacon signals and provides control for which applications are able to access their beacons. Google’s release of Eddystone-EID underpins...

Gimbal Supports Eddystone-EID from Google

by Gimbal, Inc. | Apr 14, 2016 | Hospitality, Out-Of-Home Media, Retail, Venues & Events

Gimbal Supports Eddystone-EID (Ephemeral Identifiers) from Google Google announced today the release of Eddystone ephemeral /EID frames, which is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and...

Setting Your Program Up For Success

by NickLarsen | Mar 31, 2016 | Hospitality, Out-Of-Home Media, Retail, Venues & Events

Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management...

Disruptive Change Brings Opportunities for OOH Advertising

by Gimbal, Inc. | Mar 28, 2016 | Out-Of-Home Media

Disruptive change brings opportunities. Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active...