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How to Approach Your Local Marketing Activities in the Age of COVID-19

How to Approach Your Local Marketing Activities in the Age of COVID-19

by Liz Weinsten | Jun 4, 2020 | Industry Trends, News

4 ways to tackle local and community marketing during the pandemic Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought...
The 5R Strategy to Getting Your Business Back on Track

The 5R Strategy to Getting Your Business Back on Track

by Liz Weinsten | May 14, 2020 | Industry Trends, News

Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis,...
The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative

The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative

by Liz Weinsten | Mar 27, 2020 | Industry Trends, News

Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct...
4 Marketing Strategies to Help You Gear Up for the Holiday Season

4 Marketing Strategies to Help You Gear Up for the Holiday Season

by Liz Weinsten | Oct 10, 2019 | Industry Trends, News

Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter...
Location Data Is Trending For a Good Reason

Location Data Is Trending For a Good Reason

by Liz Weinsten | Sep 18, 2019 | Industry Trends, News

Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable...
Striking A Balance Between Utility and Privacy

Striking A Balance Between Utility and Privacy

by Matthew Russo | Jul 11, 2019 | Industry Trends, News

How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent...
How Small Businesses Can Use Location Data to Fuel Decisions

How Small Businesses Can Use Location Data to Fuel Decisions

by Liz Weinsten | Jul 1, 2019 | Industry Trends, News

Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an...
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