Industry Trends

Netflix: Here’s How To Create The Best CTV Experience In The Industry

A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.

The CTV Experience: Let’s Make Sure It Connects With Consumers

If you're treating consumers like commodity by not respecting their time, attention, and privacy—you're doing it wrong. Here's how you can create a consumer-centric CTV ad experience, according to Infillion President Christa Carone.

Industry Trends

Cannes Panel Recap: Media and Marketing’s Connected Future on the Road to Brand Success and Optimizing Consumers’ Time, Attention and Privacy

We gathered the industry’s market-makers at Cannes Lions to answer this question: What will media look like in the consumer-driven future?

Industry Trends

Cannes Panel Recap: Shaping the Metaverse with Diversity and Inclusion at its Heart

The shaping of this virtually immersive new world of code is not only being molded technically, it’s being defined as the next cultural awakening. Infillion invited diversity champions who are shaping the future of media and tech in Web3 to discuss their vision and hopes for this brave new world.

Industry Trends

Future State: Navigating the Consumer Experience In a 3.0 Future

This article was originally published on Campaign. For marketers and brands, the metaverse presents many exciting opportunities for creative and consumer experiences as we start to move beyond Web 1.0 and 2.0 to 3.0. To do that, brands need to start thinking differently about building these experiences and how they can help power the consumer […]

Industry Trends

Cannes Panel Recap: Creativity in Streaming and Why Interactivity Is the Future

Here’s what leaders from Innovid, PepsiCo, Vizio Ads and Xandr had to say about the future of engagement and creative advertising in our Cannes Lions 2022 panel, "Creativity in Streaming and Why Interactivity Is the Future."

Preparing For the Next Phase of Privacy With iOS 15

Built on the changes first announced in Apple’s iOS 14 last year, as well as iOS 14.5 with the roll out of App Tracking Transparency (ATT), Apple’s newest release of iOS 15 provides even more privacy and transparency for app users. From new location permission changes to the removal of email tracking, Apple has made […]

Reinventing the In-Store Experience: The Reshaping of Retail

From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that shoppers will shift to in-person experiences to make up for lost time and regain a sense of […]