The Infillion Garden

Cannes Lions 2022

June 20 – 24

Le Majestic Hotel
Cannes, France

Innovation and Connection Awaits

You knew us as TrueX, a leader in CTV, and Gimbal, a leader in location technology. Now, we’re Infillion, and we’re looking to make a splash in Cannes. We’re celebrating our new company with thought-provoking panels, culinary experiences, music, and chill tropical vibes.

Join us for an amazing few days in our beautiful oasis at the Majestic Hotel. The Infillion Garden will be filled with industry leaders, who will address crucial industry topics during our intimate talks. There will also be CTV, gaming, and metaverse experiences, and, of course, networking and cocktail events.

Majestic Hotel

The Infillion Garden Agenda

9AM – 4PM     Meetings and Web3 Interactive Experiences

Want to learn more about Infillion? Stop by the garden and meet with a member of the Infillion team. Learn more about CTV, Gaming and jump into our multi-verse experience. Infillion is paving the way to the connected future with shoppable, gaming and metaverse-ready media experiences that consumers want to opt in to.

Book a meeting, or register for our experiences. We are looking forward to seeing you in our garden oasis.

Unpredictable schedule? Stop by on your own time to try out one of our product experiences and get a peek into the connected future.

If you don’t have a pre-scheduled meeting, admission to the Infillion Garden during the day will be first come, first served.

4PM – 5PM     Creativity in Streaming and Why Interactivity is the Future

With ad budgets shifting to new mediums to align with the modern ways of reaching targeted consumers, many advertisers are struggling to embrace these new ad practices and formats effectively. Brands can no longer repurpose creative from one medium to another, the clearest example being traditional TV versus CTV. Publishers and Streaming Platforms sit at a pivotal point where they have a unique opportunity to upend legacy ad practices, evolve the consumer’s experience, and create new exciting formats that reward the viewer for their time and attention. Hear how some of the top streaming leaders are helping to drive innovation and creativity, embracing today’s unique mediums like CTV.

Panelists include:

Lauri Baker

Lauri Baker (Moderator)

SVP, Partnerships

Infillion

Allison Clarke

Allison Clarke

Head of Client Development

Vizio Ads

Jessica Hogue

Jessica Hogue

GM Measurement & Industries

Innovid

Alex Chatfield

Alex Chatfield

VP Marketplace Dev

Xandr

Kate Brady

Kate Brady

Global Head of Media Innovation & Partnership Development

PepsiCo

5PM – 8PM     Kickoff Cocktails in partnership with Campaign

Toast to an in-person Cannes Lions — at long last — with us and our partners at Campaign at our “Opt In to the Future of Media and Creativity” celebration at the Infillion Garden at the Majestic. We’ll be joined by friends and partners who inspire us every day now that we live in a user-defined future. Network, reunite, and enjoy chill beats by Hesta Prynn.

DJ Hesta Prynn is the go-to DJ and music curator for an impressive blue-chip client list with an emphasis on all things tech and female focused. She is a host on SiriusXM Volume, a regular presence at global leadership summits, and has been featured in numerous fashion campaigns and television commercials, including the Twitter ad that ran during the Oscars which AdAge called “a nod to #TimesUp and #MeToo.”

Hesta got her start in music as a performer in the Columbia Records female trio Northern State, performing with some of the biggest names in entertainment and attracting the attention of Questlove, drummer for The Roots and musical director of The Tonight Show, who taught her how to spin vinyl.

9AM – 4PM     Meetings and Web3 Interactive Experiences

Want to learn more about Infillion? Stop by the garden and meet with a member of the Infillion team. Learn more about CTV, Gaming and jump into our multi-verse experience. Infillion is paving the way to the connected future with shoppable, gaming and metaverse-ready media experiences that consumers want to opt in to.

Book a meeting, or register for our experiences. We are looking forward to seeing you in our garden oasis.

Unpredictable schedule? Stop by on your own time to try out one of our product experiences and get a peek into the connected future.

If you don’t have a pre-scheduled meeting, admission to the Infillion Garden during the day will be first come, first served.

4PM – 5PM     Future State: Navigating the Consumer Experience in a 3.0 Future

Campaign will moderate a panel exploring topics at the intersection of Web 3 and consumers. We’ll discuss consumer sentiment and adoption of Web 3, how brands can facilitate creative experiences in the metaverse, how better experiences power the consumer journey, and how brands can remain mindful of consumer attention and privacy when creating Web 3 experiences, particularly in the gaming space.

Panelists include:

Alison Weissbrot

Alison Weissbrot (Moderator)

US Editor

Campaign US

Patrick Gales

Patrick Gales

SVP, Business Development

Infillion

Gabrielle Heyman

Gabrielle Heyman

Head of Global Brand Partnerships

Zynga

Chris Blight

Chris Blight

VP, Demand

Anzu

Erik Murphy

Erik Murphy-Chutorian

VP, Engineering

Niantic

5PM – 6PM     Join us for cocktails and networking @Infillion Garden

Music by:

DJ Hesta Prynn is the go-to DJ and music curator for an impressive blue-chip client list with an emphasis on all things tech and female focused. She is a host on SiriusXM Volume, a regular presence at global leadership summits, and has been featured in numerous fashion campaigns and television commercials, including the Twitter ad that ran during the Oscars which AdAge called “a nod to #TimesUp and #MeToo.

Hesta got her start in music as a performer in the Columbia Records female trio Northern State, performing with some of the biggest names in entertainment and attracting the attention of Questlove, drummer for The Roots and musical director of The Tonight Show, who taught her how to spin vinyl.

6:30PM – 9:30PM     A Celebration of Culture and Creativity with PTTOW

We’ll be toasting to the essence of Cannes Lions – creativity – with our partners from PTTOW! and PTTOW! Next, an invite-only community for today’s most innovative CEOs, CMOs, and cultural icons.

Private event, by invitation only

9AM – 4PM     Meetings and Web3 Interactive Experiences

Want to learn more about Infillion? Stop by the garden and meet with a member of the Infillion team. Learn more about CTV, Gaming and jump into our multi-verse experience. Infillion is paving the way to the connected future with shoppable, gaming and metaverse-ready media experiences that consumers want to opt in to.

Book a meeting, or register for our experiences. We are looking forward to seeing you in our garden oasis.

Unpredictable schedule? Stop by on your own time to try out one of our product experiences and get a peek into the connected future.

If you don’t have a pre-scheduled meeting, admission to the Infillion Garden during the day will be first come, first served.

9AM – 4PM     Meetings and Web3 Interactive Experiences

Want to learn more about Infillion? Stop by the garden and meet with a member of the Infillion team. Learn more about CTV, Gaming and jump into our multi-verse experience. Infillion is paving the way to the connected future with shoppable, gaming and metaverse-ready media experiences that consumers want to opt in to.

Book a meeting, or register for our experiences. We are looking forward to seeing you in our garden oasis.

Unpredictable schedule? Stop by on your own time to try out one of our product experiences and get a peek into the connected future.

If you don’t have a pre-scheduled meeting, admission to the Infillion Garden during the day will be first come, first served.

4:30PM – 5:30PM     Infillion and Digiday present: Media and Marketing’s Connected Future on the Road to Brand Success and Optimizing Consumers’ Time, Attention and Privacy

Hear from those shaping the future of media, marketing and commerce in this fast-paced session. This panel of market-makers will be sharing their views on the value of consumers’ time, attention and privacy. They’ll also be answering some important questions like: What is the future of media in the consumer-driven future? What does a deeper connection between media and commerce look like? What is the ideal vision of streaming? What are the determinants of success?

We’ll be also sharing the details of a new consumer study that will turn everything you know about the future of media on its head.

Panelists include:

Michael Burgi

Michael Burgi (Moderator)

Senior Editor

Digiday

Doug Rozen

Doug Rozen

CEO

dentsu Media, Americas

Sheryl Goldstein

Sheryl Goldstein

EVP, Chief Industry Growth Officer

IAB

Jatinder Singh

Jatinder Singh

Global Head of Data & Analytics

Accenture Song

Christa Carone

Christa Carone

President

Infillion

Antonia Wade

Antonia Wade

Global Chief Marketing Officer

PwC

Christa Carone

Sophie Kellly

Sr. VP, Whiskeys Portfoli, North America

Diageo

6PM – 9PM     Dinner & JR Richards Concert

Join us for a Seaside dinner and special live performance with Platinum selling American rock artist JR Richards.

JR Richards’ career has spanned over 30 years at the top of the music industry. As lead singer / songwriter he formed the highly acclaimed rock band Dishwalla signed by A&M Records and later Interscope Records. Dishwalla won the prestigious Billboard Award for Rock Song of the Year 1996, and two ASCAP Awards for Song of The Year in both 1997 and 1998 for the US#1 hit song Counting Blue Cars, written by JR.

Through his music, JR is dedicated to raising awareness for charities that are close to his heart and is a mental health advocate.

Space is limited so please reserve early.

9PM – 2AM     The Creative Spirit Yacht Dance for Inclusion Party

Join Us on the Vayner Yacht in the Marina.

Let’s celebrate our week at the Cannes Lions Festival with the most inclusive party on the Croisette…a “let your hair down, kick your shoes off” dance party!

  • This event will support Creative Spirit, a certified 501c3 organization devoted to creating integrated employment opportunities for individuals with intellectual disabilities—unemployed at an astounding 85%!
  • All sponsors will receive invites for their friends and family, with contributions benefitting Creative Spirit. We are bringing agencies, brands, creators, tech, and more together in celebration of our creative spirit….and making a difference.
  • A few DJs will be stirring things up throughout the evening.
  • Photographer and videographer will be on site to capture the fun.
  • We invite you to partner with us to celebrate the creative spirit in ALL of us!

Contact amanda.flamerich@infillion.com for details on becoming a sponsor.

11AM – 12PM    Diversity Champions Powering the Future of Media, Marketing and Tech

The full spectrum of the metaverse may be years from now, but the initial experience and rules to shaping the next virtually immersive, social world is happening now. With mostly male leadership designing the first technologies and experiences for gaming and crypto currency, now is the time to break the ceiling. Meet the advocates that are defining the Metaverse to ensure inclusivity in the next web.

Panelists include:

Laurel Rossi

Laurel Rossi (Moderator)

CMO; Co-founder

Infillion; Creative Spirit

Cheryl Overton

Cheryl Overton

Overton Consulting

Eric Jacobs

Eric Jacobs

Chief Innovation Officer

VaynerX

Carryl Pierre-Drews

Carryl Pierre-Drews

EVP, CMO

IAB

Joanna McElnea

Joanna McElnea

Disability Advocate

Creative Spirit

We Cannes App

Presenting Infillion’s We Cannes App

Infillion wants to help reunite the community in Cannes by raising funds for Ukraine Refugee Relief and rewarding festival-goers for visiting participating media, marketing, agency and tech friends.

We built the We Cannes app as your guide to Infillion and partner activities in Cannes. In exchange for time spent with us and participating partners, attendees will earn tokens that can be redeemed for fun swag. More important, every token earned will go towards UNHCR – the UN’s refugee relief organization.

Download Android

For iOS, download TestFlight, and then proceed to download We Cannes.

 

Meet our Team

Laurel Rossi

Laurel Rossi

Chief Marketing Officer

Patrick Gales

Patrick Gales

SVP, Business Development

Rob Emrich

Rob Emrich

Founder, Executive Chair

RJ Nicolosi

RJ Nicolosi

Chief Operating Officer

Marcos Escalante

Marcos Escalante

Chief Product Officer

Sam Amiri

Sam Amiri

SVP, National Sales

Christa Carone

Christa Carone

President, Infillion Media

Charles Adelman

Charles Adelman

VP, Business Transformation & Innovation

Gena Schirer

Gena Schirer

VP of Sales, West Coast

Lauri Baker

Lauri Baker

SVP, Strategic Partnerships

Location

Le Majestic Hotel

Cannes, France

Majestic Hotel

Come chill with us!