Broadway Voice Launches Online and Mobile Technology to Enhance the Broadway Theater Experience

by | Sep 30, 2014

Giving theatergoers the chance to review Broadway shows live for the very first time.

NEW YORK, Sept. 30, 2014 /PRNewswire/ — Today, Mills launched a state-of-the-art website for Broadway Voice ( that brings Broadway theater audiences closer to the show by allowing them to interactively review a performance when leaving the theater. Broadway Voice is testing mobile technology, known as “Show Mobile.” Show Mobile, an op-in engagement platform and now in beta, brings augmented reality and real-time interactive reviews to a theatergoer’s mobile device for the first time, providing theater audiences a one of a kind, interactive mobile experience that proactively addresses the audience when they enter the theater. Show Mobile serves as an engagement platform for the production by promoting the show and theater and then allowing theatergoers the ability to review the entire performance when the curtain comes down. It also provides advertisers with an avenue to reach Broadway theatergoers, a very highly qualified audience, attracting them to surrounding restaurants, bars, clubs and other venues by using geofence and proximity beacon technology provided by Gimbal, Inc.

Show Mobile leverages the Gimbal context aware and micro-proximity engagement platform, which includes geofencing and Gimbal proximity beacons for a more personalized mobile app experience.  Broadway Voice will deliver targeted and personalized content, unique user experience, enhanced social relationships and real-time show review opportunities with a transparent opt-in. Broadway Voice can now offer a new way to engage with the theatergoer by sharing interesting show tidbits and theater information such as promoting the sale of the cast album and asking their review of the show at the end of the performance.

“Broadway Records is thrilled to be working with a highly innovative company such as Mills and Broadway Voice that is bringing cutting edge Gimbal technology to the Broadway community and theatergoers alike. Our ability to promote our Broadway cast albums to audiences while they are still in the theater offers Broadway Records another way to attract customers en masse,” said Van Dean, principal at Broadway

Records and a Tony Award winning and Grammy nominated Broadway show producer.

Broadway Voice’s website and mobile technology is a custom built review engine with social media interfacing that allows reviewers to submit their own review by responding to a staff review written by Broadway fans, actors, critics, producers, writers and more.

“We are very excited that the Broadway Voice mobile application fully leverages our Gimbal platform to deliver very unique user experiences including real-time opportunity to review Broadway shows and targeted communications for the theater going audience.  It clearly demonstrates how Gimbal can help personalize and enhance each user’s experience by understanding their specific interests and precise location on Broadway,” said Kevin Hunter, Chief Operating Officer of Gimbal, Inc. 

Broadway Voice will host a press event scheduled for October 1, 2014 at the Hard Rock Cafe Times Square, New York to unveil these exciting developments. 

About Broadway Voice:
Broadway Voice is a media company and the first ever theater review website devoted to theatergoers that uses mobile and augmented technology to create a more entertaining and user-friendly way to review Broadway shows using a choice of web or advanced context aware and micro-proximity engagement mobile platform technology. Ken Mahoney is a Tony Award winning Broadway show producer and founder of Broadway Voice. Broadway Voice is majority owned and operated by a division of Mills Agency LLC. Visit for more information.

About Gimbal, Inc:
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions.  With advanced geofencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based messaging, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit for more information.

Gimbal is a trademark of Gimbal, Inc.  Other product and brand names may be trademarks or registered trademarks of their respective owners.

About Mills:
Mills is a full service digital media agency. At Mills we work with two core principles in mind, Vision and Media Design. Vision is translated in the art of challenging conventional wisdom; staying ahead of the game by fostering a steady stream of disruptive strategies and ideas that foster new ways of thinking and revive stagnant markets or completely reinvents the competitive dynamics of an industry. Visit for more information.

Mills is a d/b/a for Mills Agency LLC and is the majority shareholder of Broadway Voice LLC through one of its operating entities.

SOURCE Broadway Voice