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How a Bad Mobile Ad Can Kill Your Advertising Campaign

It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the office. Plus, with near-constant innovation in the mobile advertising […]

3 Smart Mobile Ad Targeting Strategies to Implement Now

Does your mobile advertising strategy need a boost? Before you rethink your entire mobile marketing game plan, you may want to first consider changing just one part of your strategy: targeting the right customers. If your mobile ads aren’t a hit with consumers, you are likely making some common mobile audience targeting errors. And trust me: […]