Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management team) know if the program you’ve implemented is successful? All of the hard […]
Disruptive change brings opportunities. Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active and connected consumers making them stop, think and notice. Much of the change impacting the OOH industry today […]
If carrying out massive beacon deployments in stadiums like the Quicken Loans arena and events like SXSW has taught us one thing, it would be that change happens. Change can come in a variety of different ways, and it can be brought on by anything – from weather to the amount of people expected in […]
With the rise of ubiquitous mobile devices, anywhere/anytime internet access, and a seemingly never-ending tide of promising new marketing technologies, one could easily conclude we are in a Marketing Renaissance. For several years, industry watchers have predicted the demise of classic advertising as we move to an era of 1:1 marketing, perfectly personalized content and […]
Congratulations you’ve launched your mobile app! But you want to enhance the functionality with location-based trigger messages or other location-specific app features. On today’s mobile platforms, you have two primary options when choosing to enable location features in your application geofencing and Bluetooth beacons. Bluetooth beacons are getting a lot of attention these days but […]