Evolving data collection practices to preserve user privacy “Privacy is a fundamental human right,” stated Apple in their latest Worldwide Developers Conference where they announced the upcoming release of iOS14. Apple’s most recent news pushes the industry’s...
Consumer privacy has been a leading topic in today’s landscape evidenced by GDPR and CCPA, and will continue to be on the rise. As a result, Operating System (OS) level enhancements have been made to mobile apps’ location permissions as seen with ‘While In Use’...
Beacon Placement Best Practices An Engaging, Revenue Generating Solution Beacons are predicted to be fundamental to the revenue growth strategy of companies looking to drive unique and engaging experiences offline. As a recent CMO article discusses, Tony Fross, VP of...
Those that are new to Gimbal and beacon/geofencing technologies often ask for the best or most impactful use-cases. The truth is, there are many powerful location-triggered experiences, but the best ones have one common thread – improving the customer experience...
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.