Be Seen. Be Heard. Be Live. March Madness 2026 Is Your Brand’s Slam Dunk Opportunity.

As brands prepare to navigate a crowded advertising ecosystem in 2026, one thing is clear: March Madness remains a prime moment to connect with audiences in ways that are live, immersive, and impossible to ignore. But not all media is created equal—and not all sports partnerships offer the full-funnel power that Infillion’s multi-platform solution brings to the court.

Learn how Infillion’s strategy for March Madness 2026 delivers measurable, multi-phase impact for advertisers ready to cut through the noise and drive real-world results.

Phase 1: Captivate in the Live Arena—Where Attention Is at Its Peak

March Madness isn’t just a basketball tournament—it’s a cultural phenomenon. Fans pack iconic venues like Madison Square Garden, the T-Mobile Center, and the Spectrum Center, riding waves of emotion with every buzzer-beater and bracket upset. It’s in this emotionally charged environment that your brand can make its boldest impression.

Inside the arenas, attention hits its peak. TV-visible courtside LED signage, dynamic ribbon boards, and pre-game video board commercials put your brand front and center. According to Infillion’s InStadium research, live-event audiences are 63% more likely to say “I’d rather be here right now than anywhere else,” 4x more likely to be receptive to learning something new, and 3x more likely to feel focused and attentive compared to other media environments.

Phase 2: Extend the Moment—From Stadium to Screen

Our work doesn’t stop when the final buzzer sounds.

Using Infillion’s proprietary location data and device-matching technology, we identify fans who attended NCAA games and retarget them with high-impact digital ads across mobile, desktop, and CTV. This ensures that your message travels with fans long after they’ve left the arena—amplifying reach and driving frequency where it matters most.

Creative extensions can include TrueX interactive ads, NeXt display banners, and mobile-first immersive formats that keep your brand top of mind. Whether your goal is awareness, site traffic, or conversion, our phased campaign strategy supports the full funnel with layered creative and flexible targeting options that deliver measurable results long after fans leave the arena.

Phase 3: Prove It Worked—With Real Impact

It’s not just about reach—it’s about results. From our previous NCAA campaigns, we delivered for advertisers:

• 2.495 million+ live impressions during the Big East Tournament at MSG
• 21% delivery vs. impression goals
• CTRs and interaction rates 2–3x higher than industry benchmarks
• +19% awareness, +18% intent, and significant brand preference lift across categories

All March Madness 2026 packages include added-value brand lift measurement through Lucid, creative support, and full campaign performance reporting, so your team gets the insights they need to validate success and optimize for future wins.

Why Infillion’s March Madness 2026 Package Is Different

Whether you’re investing $250K or scaling up to $1M+, Infillion offers curated access to the ACC, Big East, and Big 12 tournaments, along with digital retargeting extensions that last weeks beyond the final four.

✔️   Flighted, Flexible Media
✔️   One Contract. One Point of Contact.
✔️   Multichannel Engagement—From InStadium to Mobile to CTV
✔️   Access to 150+ DMAs and 15K+ Annual Live Sports Events
✔️   Targeting That Moves With the Fan

March Madness is a moment of peak attention, peak engagement, and peak opportunity—and Infillion’s InStadium + Digital package is built to help brands make the most of it.

Let’s make your message unforgettable—on game day and beyond. Discuss your 2026 plan with our team.