We are proud and excited to share the news that we have passed the $50 million run rate milestone as of November 2014. This puts our company ahead of schedule toward the goal of becoming a billion dollar mobile tech company, and towards solving the issues of fragmentation in the mobile advertising industry.
To date, we have received $19 million in venture funding (both as PaeDae and The Mobile Majority) which we’ve used to build our platform and strengthen our position as the leading vertically-integrated mobile ad platform.
Along with our updated run rate, we are also proud to announce a single day high of 76,000 events per minute and over 517 million interactive ads served, placing the company on or above the technical scale of many publicly traded marketing tech companies.
These numbers place our 3-year growth rate at over 25,000% – a number which is both shocking and humbling. We don’t suspect those percentages to stay that high forever, but we do have ambitious (but realistic) goals to continue growing the number of brands we serve.
Our newly-introduced integrated ad platform, AdSynergy™ is the core technology that makes numbers like ours possible.
AdSynergy™ is comprised of a number of stand-alone mobile ad products that were built to solve many of the issues with the mobile ecosystem we uncovered as PaeDae including:
- AdKit™ – our rich-media ad builder, delivery container, and data aggregator across all mobile platforms.
- AdCast™ – our end-to-end mobile demand-side platform (DSP) which helps clients buy real-time mobile ad impressions as well as target, optimize, and track data.
- AdScore™ – our pre-bid placement verification software that relays the likelihood of a successful ad placement before spending money from a campaign.
Our platform combines technology and tools which historically required 5-15 different vendors to create, serve, and analyze ads. As a result, we can offer both better results and more budget allocated to quality media – not fees.
Along with our is proud to announce it has opened five new offices across the country – including New York, Chicago, Detroit and Columbus – as well as doubling its team to 50 employees.
Co-founder Rob Emrich issued this statement about our announcement:
“We see the future of mobile advertising owned by integrated technology companies that can ensure quality throughout the dozens of steps necessary to deliver interactive ads at scale across the entire mobile ecosystem. Right now, mobile campaigns are failing because they require far too many vendors, technologies, and fees. With all of our products – both available and upcoming – we’ve created a unified solution that reduces costs and improves results.”